Moxie Salon & Beauty Bar® was founded by Jenn and Jamie Dunn who refer to themselves as the “Moxie Twins”— a nod to their enthusiasm and determination for providing high-quality hair care. Starting at a young age, the Moxie Twins, while in high school, attended Parisian Beauty Academy in New Jersey, eager to begin a career in beauty upon graduation. Both of the girls have worked in some of the top salons in the New York tri-state area prior to opening their first business called Moxie Salon, followed by Moxie Blowdry & Beauty Bar® and Moxie Lux the next year.

Infusing their vision for a salon that offers exceptional hair care services at affordable prices, Moxie Blowdry & Beauty Bar® became a quickly growing brand that caught the attention of women and men across the country. After perfecting the operations and cultivating the brand, the twins with their uncle, Victor Oliveti, decided to offer Moxie Salon & Beauty Bar® as a franchise opportunity to motivated individuals looking to own a business.

Being visionary business women, the Moxie Twins knew they had to develop their own line of hair care products that would exceed their expectations and those of their clients, so the Get Moxified® product line was born. Our expert research and development team uses cutting-edge technology to deliver our excellent Get Moxified® products to you!