Moxie Update – July – Congrats Moxie Englewood team!

Congratulations to Endy, Alyssa, and the Moxie Englewood team on their Grand Opening event yesterday!

-The Moxie Corporate Team

Color Wow’s Dream Filter is the best to get yellow tones out of the hair. It can be used as a great upsell service that is needed during Summer months due to sunscreen getting in the hair, chemicals in pools, and salt water.

MARKETING
Click these links to learn more about our upcoming promotions!

July and Back To School Content Calendar
Back To School Promotion

Back To School Promotion will be posted on social media and TVs.
We want to remind everyone that any marketing you want to do that involves any discount or special offer must be submitted via a FranConnect email ticket for approval.
All ads, etc. that are not submitted, yet used are subject to our removal and may lead to further action. We do this to keep continuity in the Brand’s message, policies, and promotions.
If you want you can send us an email ticket with your marketing calendar so we can approve it in advance. This is also a good idea for any Text Campaigns you want to do via your POS.

 

We’re continuing our 3 Social Media Posts per week per salon and our daily Google Paid Advertising.
See below for analytics

June Google Brand Campaign Ad Performance

Website Users: 16K
Landing Page Views – 1.8K (No Promotional Campaigns Ran)
Limited reporting due to no active promotional campaigns in June.

Web Page
Website Users: 16K
Average 40 calls per location

Market Average
Beauty and personal care industry
CPC (Cost per Click) – $3.42
CPL (Cost per Lead) – $43.39
CTR (Click-Through Rate) – 6.16%
Conversion Rate – 7.88%